Aerie isn’t airbrushed

Lauren Kriss

Cue hallelujah emojis: Aerie’s new “Real” 2014 spring campaign has quit with all their airbrushing nonsense.

We all know in our head that no one glows or shimmers when they are just lounging around in their PJ’s, but it’s harder to tell yourself that in the store surrounded by the Aerie goddesses of fashion campaigns former.

A concept Aerie seems finally aware of, at least according to the news release for the “Real” campaign.

“We want to help empower young women to be confident in themselves and their bodies,” Aerie Chief Merchandising Officer Jennifer Foyle said in an article on PR Newswire.

It gets even better. Aerie is currently showcasing girls on their website that aren’t a size zero. I know. It’s crazy. Next time you walk into Aerie you might actually see a girl that looks like you. No more dressing room self loathing.

Although it is disturbing that in our society portraying women as they actually are is shocking it is nice that society is reevaluating women in media and advertisements.

What teen brand will be next to jump on this wondrous bandwagon? Fingers crossed for Pink or Hollister. Hey maybe even Abercrombie and Fitch will hop on. *Eye roll*

If you want to read more about Aerie’s new campaign read their press release at http://www.prnewswire.com/news-releases/intimates-line-aerie-gets-real-unveils-aerie-real-spring-2014-campaign-featuring-unretouched-models-challenging-supermodel-standards-240777281.html